I know this sounds crazy - my husband has always washed his face with, like a harsh deodorant soap!! I think it's Irish Spring, isn't that crazy? He's a really handsome man, but his face looks 10 years older than he really is, and I know it's because he constantly drys out his face with that ****** soap. So, I finally convinced him to try this all natural facial cleaner - he wasn't too happy about the word mousse, but anyway, he tried it and after about 3 days even HE was thrilled with the difference. Now my 48 year old husband looks 48 ... maybe even 40!